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5 Reasons Why Social Media is the Key to Growing Your Start-Up Business

Social Media is rapidly becoming part of our everyday lives. When we wake up in the morning, the first thing we do is check our phones. We dress up, we go places, we take pictures – we gain likes, followers and viewers.

Social Media is the Now of our generation. It is where we interact, we socialize, we communicate…it is where we virtually live. We are connected in ways we can’t even begin to imagine, and as business owners – we have to take advantage of this feature. The market is already there…we don’t have to do anything, we just have to let them know we’re here!

If you’re thinking about how to rapidly grow your Start-Up, we made a list of 5 Reasons Why Social Media is the Key to Growing Your Start-Up Business

1. Let’s look at the numbers. Social Media is a platform where people are watching. Let yourself be known!

  • According to 2019 social media statistics, there are now 3.2 billion users around the globe. That is about 42% of our total present population.
  • 68% of adults based in the U.S reportedly have a Facebook account.
  • Active social media users are composed of 48.2% Baby Boomers, 77.5% Generation X and 90.4% Millennials.
  • Interesting research shows that a user spends an average of 2 hours and 22 minutes in his social media account every day including messaging.
  • 73% of online marketers agree that their efforts in implementing a social media marketing strategy for their business have been effective.
  • 2 million businesses today use Facebook advertising for promoting their products and services.
Crazy…right? If we only knew which people are potentially interested in our brand, it would save us a lot of time and energy.

2. Communication and Authenticity

As a brand, there are things you will want to say that you just can’t with traditional ads. With social media, you are able to communicate your cause to your market. There’s no need to be so stiff. Be yourself, be authentic, be honest. Attention and buzz will gravitate towards you. Customers don’t want to be pitched to, they want real engagement! Twitter, Instagram, Facebook – these are all platforms that will allow you to engage with your clients! It’s a two-way street. Let them know what you have to offer, and they’ll let you in on their thoughts. This way..you can improve!

3. Your brand site’s SEO depends greatly on Social Media Activity

Some sites are active, some sites are virtually dead. The challenge as a business owner is to keep your Social Media Activity and Engagement up and running! Search engine crawlers can detect these, and as much as possible, creating traction and driving traffic is one of the best ways to boost your site’s SEO.

4. Social Media Reflects Customer Service

Good customer service is key to creating a good relationship with your clients. Acting fast, fixing problems, being polite about it – are all factors that affect your business, and this just isn’t optional anymore. Social Media provides a platform that can allow you to provide good customer service. Another benefit of this is you can create brand loyalty. Treating your customers right will prove that you’re not just there for profit – you are an organization that has values, character; and care.

5. Social Media Will Get You More Sales

At the end of the day, business owners need Sales. The bottom line is, this is how you get revenue – and Social Media is key.

Did you know that 70% of business-to-consumer marketers have acquired customers through Facebook? 

When you are present in your client’s day to day scrolling, when you are engaging when you let them know you’re there…chances are, they’ll go to you when they need something. They’ll even tell their friends and family about you! Social Media equates to Sales which equates to revenue.

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In order to stay on top of your appointments, events, and data, don’t forget to integrate our Opticor.io software. Your mobile business could potentially change your life!

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